Practice Areas

Information Technology

Marketing is omnipresent in today's world; it has infiltrated the most mundane areas of our lives. Personal data has become a precious resource for most commercial entities enabling them to market themselves on what is perceived to be a personal basis to the consumer. The aim of Data Privacy law is to counter-balance this situation and to ensure that those entities that store information on individuals - even if not purely for marketing purposes - do so in a manner that does not infringe the individual's fundamental right to privacy. The recently enacted Data Protection Act in Malta will inevitably affect the modus operandi of most local businesses: GVTH is in a position to advise on these matters, and its team members are also able to act as 'personal data representatives' in accordance with the same Act."